🎯 Workshop overview

Target group:
People aged 18–30, 15–20 participants
Duration:
180 minutes (3 hours)
Main goal:
Build a professional LinkedIn profile and a 30‑day networking strategy
Final outputs:
8 practical cards (L1–L8): profile canvas, headline, bullets, skills, calendar, messages, contact map, safety
Knowledge:
CV vs profile differences, SEO elements, privacy & safe networking rules
Skills:
Writing a headline, “About”, STAR→bullets, networking, a 30‑day plan with metrics
Attitudes:
Specifics, kindness, online caution, consistency
Safety:
Participants decide what to disclose. Option to work on fictitious data or test profiles

🔄 Process logic

Profile diagnosis
Fundamentals + safety
Content & evidence
Visibility strategy
Contact mapping
30‑day plan
Headline formula: Target role | 3 strengths/skills | industry/location
Example: “Junior IT Support | PL B1/EN B2 | Windows, Ticketing, Empathy | Warsaw”

🕒 Detailed agenda (180')

0–10': Opening & rules
Safety, consent to work on fictitious examples
10–20': Icebreaker “Headline in 10 words”
Warm‑up of “professional language” in pairs
20–28': Mentimeter PRE
Initial assessment (3 questions)
28–58': Module 1 — Profile fundamentals + privacy
Headline formula, “About” (4 paragraphs), safety settings
58–93': Module 2 — Experience & evidence: STAR → bullets
Turn achievements into concrete one‑liners with effects
93–103': Break
Time to rest & network
103–133': Module 3 — Skills, photo, links
Top‑5 skills, profile photo rules, portfolio
133–163': Module 4 — Visibility: comments, posts, hashtags
Rule 3×3×30: activity every 2–3 days for 30 days
163–176': Module 5 — Contact map & messages
Mapping 1st/2nd circle, 3 message templates
176–180': Mentimeter POST + commitment
Final assessment & first action date

📑 Workshop materials

L1 — Profile canvas

One‑page profile overview: headline, “About”, experience, skills, languages, links, privacy

BasicsOverview

L2 — Headline + “About”

Headline formula and “About” structure in 4 paragraphs: profile → value → evidence → CTA

ContentSEO

L3 — Experience bullets

Transform STAR into one‑line bullets with concrete effects (numbers/%/time/quality)

AchievementsSTAR

L4 — Skills & order

List 10–15 skills with a Top‑5, languages (CEFR), tools

CompetencesRanking

L5 — 30‑day calendar

Rule 3×3×30: activity plan every 2–3 days with KPIs (comment/message/post)

ActivityPlan

L6 — Networking messages

3 message templates (PL A2–B2): to a friend, 2nd‑degree contact, recruiter

CommunicationTemplates

L7 — Contact map

Map 1st/2nd‑degree contacts, recruiters, events, groups

NetworkStrategy

L8 — Privacy checklist

Security settings: visibility, invitations, offer verification, two‑factor authentication

SafetyPrivacy

📘 Trainer guide

  • Use plain language and short sentences — avoid jargon
  • Safety: warn against document scans and suspicious links
  • Emphasise: consistency > intensity (10 min every 2–3 days is enough)
  • Keep cultural empathy — different communication norms
  • Encourage a polite tone and gratitude in messages
  • Warn against “no‑contract” and “too good to be true” offers
  • Stress voluntary disclosure of personal data
  • OFFLINE version: the whole workshop on cards L1–L8; online publishing after the session
  • Language barrier: sentence variants A2–B2; allow 1–2 EN/UA sentences
  • Less time (120'): shorten M2 and M4 to 20'; focus on L2, L3, L5, L6
  • More time (+30'): real post + 5 live comments; mini analysis of stats
  • Online format: breakout rooms, shared Google docs
  • Larger group: more tables; rotation between stations
  • Before: printouts L1–L8 and rubrics; profile examples (good/weak)
  • Materials: A2–B2 phrasebook, Mentimeter, timer
  • Room: U‑shape + 4 tables, projector, flipchart
  • Equipment: phones/laptops (optional), offline printouts
  • After: photos of cards (no personal data), saved Mentimeter
  • Follow‑up: “contact within 48h” list for further support
  • Mentimeter PRE/POST: 3 questions on skills
  • Outputs: cards L1–L8 (photo/scan without personal data)
  • L‑R rubric: assessment by 3–4 people (headline, “About”, L5 plan)
  • 30‑day indicators: number of connections, response rate, comments/posts
  • Observation: activity, questions, quality of materials

📊 Workshop evaluation

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