From tradition to trend – regional products in the modern world Międzynarodowe

“From tradition to trend” was an international youth exchange organized under the Erasmus+ programme. The project brought together 30 participants from four countries: Poland, Italy, Romania, and Bulgaria. Its aim was to introduce young people to the topic of regional products—their cultural, economic, and promotional significance—and to show how traditional goods can become modern trends. Through hands-on workshops, study visits, creative activities, and intercultural integration, participants developed their skills in marketing, entrepreneurship, and teamwork. A strong emphasis was placed on using modern tools such as AI, storytelling, and e-commerce to promote local products.

The exchange brought together 30 young adults aged 18–30 from Poland, Italy, Romania, and Bulgaria. These were socially engaged young people interested in local cultural heritage, entrepreneurship, and modern forms of promotion. The project also involved group leaders and invited experts, including beekeepers, artisans, and marketing trainers.

Duration

18.03.2025 - 30.03.2025

Number of recipients

Results

As a result of the participants’ collaboration, many valuable materials and experiences were created:

Promotional videos showcasing regional products and summarizing the project – produced using AI, VEED.io, Envato Elements, and ChatGPT.
Workshops and presentations based on traditional crafts – including dry felting, clay modeling, and making beeswax candles.
Practical sessions on making traditional foods such as Polish pierogi, flatbreads, butter, honey, and various Italian and Czech delicacies.
Interactive promotional campaigns created by participants as part of digital marketing workshops.
Regional Product Fair – the project’s final event, where participants presented their branding concepts, packaging designs, and marketing strategies for local products.
Cultural guides and national evenings, allowing participants to explore the traditions and customs of other countries.

Area of intervention

The project focused on several key thematic areas relevant to youth development and the promotion of local heritage. First and foremost, it addressed cultural heritage and local identity, emphasizing the value of regional products as carriers of tradition and community history. It also promoted sustainable development, presenting environmentally friendly production methods and highlighting the importance of local resources in responsible consumption.

The project supported youth entrepreneurship by offering opportunities to develop business, creative, and digital skills. A significant role was played by digital transformation—participants learned how to use modern technologies such as artificial intelligence, video marketing, and e-commerce to promote regional products. All activities were grounded in the spirit of intercultural dialogue, fostering mutual understanding, collaboration, and the building of a diverse yet united European community based on shared values.

From Tradition to Trend – See It in Action

What does the journey of a regional product look like, from a local artisan’s workshop to the modern market? Our short video clips offer a glimpse behind the scenes of the project’s workshops, meetings, and creative activities. Experience the unique atmosphere of collaboration, discover the passion of the participants, and witness how tradition evolves into contemporary value.